Annabelle is  the most underrated brand of them all. It’s Canadian so you don’t often hear about them on YouTube unless from a Canadian YouTuber and even then they all don’t always mention it. I wanted to give a bit of brand history before diving into their awesome products. The brand offers the widest selection of eyeliners and eye kohls (none of which I own cause I don’t wear eyeliners or kohls) in Canadian drugstores and is a national leader according to their website. They were founded in 1967 by Morrie Cohen a Montreal businessman and is named after his mother in law. It was acquired by Marcelle in 1999. The brand was also the first Canadian brands to work with bloggers. I am not cool enough to get sent product but I feel like I should say, I bought this all with my own monies.

I have discovered some AMAZING products form them over the last few years. Most of their products have minimal ingredients, are paraben free and gluten free and talc free. They are Canadian and cruelty free!


The bronzer. I have the biggie matte bronzer. This is a beautiful warm bronzer that I find is very buildable and not too scary if you put too much on. I like that it is a sculpting and warming bronzer so you can use it for more wide contouring and bronzing all in one.

The blush. I have one of their darker blushes, because I bought this in the fall. It is a beautiful shimmery blush, I also love it on the eyes and they have a decent range, but definitely a range that could be bigger in my opinion. Formula wise, these are very soft and last quite awhile on the cheeks which is a bonus for a blush.

Liquid Illuminators. I don’t think these are available anymore but these are beautiful liquid highlighters. I LOVE THEM. I actually recently finished one (only took me a thousand years) and they are great. if Annabelle ever comes out with them again snatch them up. I also have their cream highlighter. This is a beautiful highlighter, it’s blendable and a beautiful sheen on the skin. I cannot get over the performance of their cream highlighter sticks.


Single eye shadows. I only have one – again I didn’t want to buy a bunch, but I am on the hunt for great taupe eyeshadows so naturally I bought the metallic taupe shade. Its beautiful and blendable. It is soft and silky and a great one and done eyeshadow good for day time and if you going out at night!

Chrome eyeshadows (not the gold). I have the rose gold shade. It is a beautiful shade that blends out beautifully. It plays well with other eyeshadows and creates a beautiful sheen and sparkle on the eye. I only have this shade and I did have the gold one but it was very chunky and odd looking on the eye. I may have gotten a dud on this colour, but I would like to try more, you know for science.

The Eyeshadow sticks. The claim on this stick is it lasts all day and has intense colour. It does have great intense colour but it also on me creases a lot. I love the shade (of course I bought taupe) and I don’t overly mind the creasing but sometimes I don’t like when a cream shadow stick is super creasy. I think of all the things this is my least favourite purely because it creases so quickly.


The Lip lacquers. I have two of these. They are beautiful! I love both shades that I have. The pink one is the a beautiful shade for spring-summer but also I wear it year round. The nude shade is one that I am valiantly trying to use up and its working because it’s usually the only lip colour I bring to work or bring out with me. It also looks great over any lip liner (which I will be discussing in this post as well).

The Lip liners. I would say along with their eyeliners and eye kohls these are one of their most popular items. They have a variety of colours and types. I have both the traditional wooden ones and the gel liners. I love both formulas and they match the lip lacquers extremely nicely.

Do you have any favourite Annabelle products?


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