Beauty minimalism is something I wanted to talk about. I think the definition of minimalism is very personal but is tied with surrounding yourself with things that you genuinely love. The way I want to talk about the idea of minimalism from a beauty standpoint is discussing release fatigue. Basically release fatigue is when you are tired of brands releasing and releasing product (looking at you Colourpop). This is my daily struggle: my content that does well is reviews and hauls, and what else do you review than a new product? However, I battle between wanting maybe one or two products of each makeup category to loving trying and buying new products. I wanted to share some thoughts I have about release fatigue and the over-consumption (me included) of the beauty industry.
According to an article I found on the Allure website- over 3,000 women were surveyed by skinstore and found that women in the united states spend $300,000 on their face over a lifetime. A LIFETIME. I have never counted or added up the value of makeup collection mostly because I could porbably pay a large chunk of my OSAP. When you are not into beauty or skincare to this number is probably terrifying and the amount of makeup I personally own is probably mind boggling – however it is my only hobby that costs me money so I think somehow it balances out! But, to think about numbers like $300,000 shows how much the beauty industry is growing.
I think my biggest gripe with the beauty industry right now is how much companies are releasing. If you take a look at Trendmood’s Instagram you can see photo after photo of new products and new brands – which is great but can be overwhelming. NARS, Colourpop, Morphe are a few of the brands that I’ve noticed have been releasing collection after collection, MAC has always done those limited collections so I don’t get sick of their collections because in my humble opinion I feel like brands have tried to emulate that. I think my main issue is it feels like brands are capitalizing on trends and targeting consumers so they will buy more and feed into capitalism (which again obviously I do this too). However, I think that brands that curate well (like Glossier) do so strategically for marketing purposes. I think Glossier, and Hourglass are a few brands do well with having releases every 3 months or so making it less overwhelming for consumers. When brands like Colourpop (who I will admit don’t compromise quality) release a collection every which way I feel like for the average consumer this can get overwhelming. Even for me, an avid lover of the brand, it can just get overwhelming.
When I say overwhelming I say this for one reason: that someone new to makeup is just going to buy this affordable makeup and then not realize what they actually like. Am I speaking from experience? Yes. Yes, I am. When you first discover the world of beauty YouTube you just want to try everything and that means buying inexpensive products that either don’t work for you or you bought to try because you saw your fave person using or like me you use it once and realize its not your makeup style. Now I’m not saying Colourpop doesn’t make some of my favorite products or in fact doesn’t make products I use on the daily they are merely a good example of a brand that releases collections twice monthly. In fact most of the time I find myself gravitating towards my colourpop items because they are so good – however it is the best example I personally have in my Instagram feed of new releases.
What is the point of this post? I think my point is that I strive to be more intentional with my purchases. At the beginning of 2019 I bought a million drugstore products that didn’t “spark joy” as Marie Kondo would say (still need to read the book and will do so this summer) and then finding myself not gravitating towards drugstore makeup but using my high-end and boutique makeup (like the body shop). I think the other thing for me about trying to not buy makeup is to not buy it as an excuse for “research” for the blog. I built the beginning of this blog on drugstore beauty which I will never not lover but more and more when I picture my “ideal” collection it consists of high-end makeup with some drugstore and boutique brands spackled in there. While I don’t ever see myself losing the drugstore/affordable side of my blog I do think that because the beauty industry has boomed so much I want to start doing quality over quantity as well as treating ALL my purchases with more thought.
I also think that I struggle with the fun of trying new makeup and being creative with only owning what I need. For example, as a blogger, I love finding dupes for holy grail products which then means I am feeding into the mass market to try new things to help my readers find alternatives! Alas, the balancing act continues!
What are your thoughts on beauty minimalism as a beauty blogger?
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