Okay. I failed this year in my attempt to buy less makeup … I’m talking a huge fail. So, in an attempt to curb consumption but also still make my heart happy and have a fun hobby I’ve picked 12 brands that I want to try in 2020. I think that this might help me consume less and impulse buy less. I am hoping to follow this list closely so that when I have that monthly hankering to get something shiny, I have a list in my back pocket with what I want. I also tried to spread out what I’m buying so I’m not collecting too many things in one category. I think my fatal flaw from my post last year was I didn’t consider that (as much as I don’t want to be like this) how often I paroused Sephora and Shoppers, and thus wanted to review something new monthly. This list will hopefully help with this!

Em Cosmetics

I’ve seen so many of my favourite influencers and content creators use this brand. The morning dew gloss, the liquid blush and I knew that it needed a spot on my list. This brand was created by Michelle Phan for anyone. It is a universal brand with a lot of different items but remains curated and I find (at least from what I’ve seen on social media) they don’t release too much which I appreciate. 

Pat McGrath

I know this is a big expensive one. But I have always wanted to try something from the brand, whether it is the eyeshadow palette or the lip gloss. I have those two things specifically on my list because it is what I’ve been lusting over for the duration of my time knowing about the brand. This is a brand created by a makeup artist who is an icon in the world of fashion and beauty. I am really excited to try this one in 2020. 

Armani Beauty

I think my big draw to this brand is really Ttsandra. She is such a classy lady, wearing her turtle necks and bold lips. She is always using Armani beauty including the concealer and the lip products. I really want to try the concealer, the eyeshadow and the fluid sheer. 

Bobbi brown

Again this just feels like a classy lady brand. I find that my work place is really a black jeans and a nice top workplace, so I like to make my makeup to feel a bit more dressed up if you will. I love wearing my Tom Ford to work because it makes me feel classy and powerful. I have wanted to try her primer and the crushed lipstick so that is what I have on my list for this one. 


This is the only drugstore brand on my list. Flower Beauty was created by Drew Berrymore and is a brand that I think is geared towards a younger demographic, but a lot of my favourite cruelty-free YouTubers love it. I wanted to try a few things from this brand to see what the hype is about. Particularly their blush bombs look interesting as does the highlighter palette. In Canada flower is sold on well.ca

Kjer weis

Again, a brand brought to me by Ttsandra. I really wanted to see what this was about after listening to a podcast with the founder. It is a clean beauty brand, whatever that means, and all of the products are refillable to that lessens waste. I wanted to try the cream foundation and the lip tint. The lip tint can also double as a cheek tint .

Chanel Beauty

I think this is one for me that is just such a classy lady brand that I feel I want in my collection at this point in my life. This is one of the oldest brands, and that started out as a luxiourious french brand. They launched their first lipstick in 1924, which was decidedly more luxe than others on the market. Definetly a brand that i feel has a rich socia history and has beautiful products. 

Persona Cosmetics

Persona was started by content creator Sona Gasparian. To be honest, I don’t watch her videos often but she has great skills and the message behind her brand is something I can get behind. She said she created the brand for women to empower every aspect of their personas they portray in society. I really liked the idea and have seen several people use this brand. I would like to try her eyeshadows and the highlighter! Possibly the lip gloss. 


This is another female owned brand, which we know your girl loves to support. The brand hinges on the founder wanted to help women in crisis which I am all for. She started selling brushes on ebay and then turned her business into a larger market place with palettes, their famous brushes, foundation, and blush palettes. I want to try their brushes more than anything from the collection. I an effort to minimize the amount of eyeshadow palettes I won’t buy one from this brand. Who knows though, I might try one of their blush palettes.

Nabla cosmetics

Nabla is an Italian Indie brand that I first saw Mariah Leonard use and then Jamie Paige Beauty. They are vegan and cruelty free and vegan, and was born from the minds of a physicist, artist and osteopath. They have the same philosophy of other brands and that is makeup as creation and empowerment. I want to try their highlighter and eyeshadow palette, since I’ve seen those two products the most in the beauty community. 

Uoma Beauty

This brand was created by a Nigeran born and “former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all”. The brand is intended for everyone and it is intended to shake up the industry to make something that has women of colour in mind which how can I not support that. I wanted to try the concealer, ever since seeing Samantha Ravendhal use it, and the contour stick.

Vapour beauty

Vapour uses plant based ingredients to formulate their products so that they can be sustainable. This is directly from their website: “Inspired by the purity of light and the elemental energy of Taos, NM, renegade natural beauty pioneers Krysia Boinis and Kristine Keheley lead the evolution of clean color cosmetics with Vapour”. This is a “clean” brand and has a lot of products that look like they would be really lovely to use. It is a more luxe brand which I am drawn to, so what else is new. I am always interested in trying a cream multistick so I’m going to try that and I always love a good primer so I will try that as well. I am also highly considering trying their foundation as I only have two so far on this list.

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