Drugstore Hero Products

From my month of only wearing drugstore makeup I discovered quite a few lovely drugstore products. I wanted to share some drugstore products that are sort of hero products in my collection. This was also in part inspired by Mariah Leonard. Stay tuned this month for a “what happened to my skin when I used high end makeup for a month”.

Joe Fresh powder highlighter. Again, another gem from the Canadian drugstore. This is such a nice subtle highlighter that creates a beautiful glow on the skin. I thought this might be too icy for my liking but it is a nice neutral highlighter for my skintone.

Annabelle Matte bronzer. This is a really nice matte bronzer. It is a spot on dupe for the Anastasia powder bronzer. I love how this warms up the skin without being orange. Definitely a must have if you visit a Canadian drugstore.

Burt’s bees blush in Bare Peach. This is one of the best blushes I own. It is pigmented but fades quickly so I like going ham with it and taking it up on my temples for a more peachy look and it tones itself down by the time you are done the rest of makeup.

L’Oreal Blush in bare honey. Another great neutral blush from the drugstore. This is a lovely warm blush.

Burt’s Bees multi-sticks. These were sent to me by topbox cirlce in exchange for a review. I love these products. Glossy glowy goodness that creates a lovely dewy moment on the cheeks.

L’Oreal stick foundation. This is an awesome full coverage yet lightweight foundation from the drugstore. Again, not really drugstore priced, as its $19 CAD. It blends out easily and does not irritate my skin.

Burt’s Bees goodness glows foundation. This foundation was something that I did not life before – and I still do have a bit of hard time working with it in terms of blending it out and blending it into the skin. However, I found that using this with a good moisturizer and a good hydrating primer it works wonderfully. I also like that it is clean ingredients so I do hope they expand their shade range.

Annabelle hydrating illuminating veil. This is a lovely hydrating primer that I would repurchase. It is pearly without being glittery and creates a lovely dewy base that works well under any foundation.

Joe Fresh concealer. I love this concealer. It is from a Canadian brand and it has light coverage but covers just enough under the eye so you look awake.

Maybelline Age rewind. The Maybelline Age Rewind concealer is perhaps on of the best concealers I’ve ever tried … including the Charlotte Tilbury concealer except I would still repurchase both. The Maybelline Age Rewind concealer is light weight but full coverage and has great lasting power.

Revlon Candid Concealer. This is a lovely medium coverage concealer. This is eons better than the Too Faced Born This Way sculpting concealer (which has grown on me) but nonetheless this is a lot less expensive and is easier to blend out!

Colourpop eyeshadow in cornelious. These supershock shadows are awesome in general. They are easy to wear one wash wonders that are easy on the daily.

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Drugstore Concealer Round up

Because I’m not sent anything, I obviously do not have EVERY drugstore concealer on the market for this post. However, I have quite a few concealers I’ve been collecting over the past 7 months, FOR SCIENCE. I wanted to give mini-reviews on each. I think it’s helpful to have a reference point for something that most people use in their daily lives, makeup lover or not. I ranked these concealers into three categories: the top, the middle and the bottom. Basically, the ones I love, the middle pack are ones that are alright and I may repurchase, and the bottom category are the concealers that I would not repurchase. Most of these are super similar from the top 5 to the middle pack, but I wanted to give the low down on why I love the ones I do and why I am not a fan of some others. I would eventually like to do this again with maybe high end or different concealers from the same brand! Who knows, those ideas are always brewing.

The Top Five

Photo of: revlon youth fx, collection lasting perfection, Joe Fresh illuminating, Maybelline Fit Me, Maybelline Age Rewind
Me wearing the maybelline age rewind
Maybelline Age Rewind

Maybelline age rewind. This has a newly expanded shade range so I feel more comfortable recommending this than say, the Annabelle or collection lasting perfection. This concealer is lightweight yet covers up dark circle in no time. It doesn’t look heavy under the eyes and stays all day. I have yet to find another concealer (other than at the moment the charlotte tilbury concealer) that is as good as this one.

Me wearing the Joe Fresh illuminating concealer
Joe Fresh Illuminating Concealer

The Joe fresh illuminating concealer. When I first tried this I didn’t use eye cream and I thought it was a drying concealer and gave it to my girl Kaitlin, who loved it. So since she loved it I decided about a year later to repurchased, at which point I had forayed into an eye cream. This is a beautiful light coverage concealer. I love the effect it gives my under eyes. The biggest con is there aren’t many shades, you’ll see this is a recurring theme in this post. This is a Canadian brand you can buy this at Loblaws and Superstore.

Me wearing collection lasting perfection concealer
Collection Lasting Perfection Concealer

Collection lasting perfection concealer. WHY IS THIS ONLY AVAILABLE IN THE UK????? This is such great, full coverage, lightweight concealer. I really enjoy this. It blends out easily and brightens up your undereye in a non extremely stark way. However, again a huge drawback to a lot of these concealers is the shade range. Selfishly this work – but the drugstore needs to step up its game!

ME wearing the Maybelline Fit Me Concealer
Maybelline Fit Me

Maybelline Fit Me concealer. This is yet another amazing concealer from Maybelline. I also used this quite early on in my makeup years, and again I thought it was super drying and didn’t look nice under my eyes. Then  I learned some makeup tips and rebought this for this post.

Revlon youth fx concealer. This concealer is very similar to the Maybelline age rewind. It is lightweight and has a lovely satin finish under the eye. I used this up awhile so it is an empty so alas I don’t have a photo for you. I would 100% repurchase this! Again shade range …

The middle pack

Left to right: NYX HD, L'Oreal True Match, Rimmel Lasting Breathable, Revlon Candid Concealer, Annabelle Concealer
Me wearing the Annabelle concealer
Annabelle Perfect Concealer

Annabelle perfect concealer. This is a great concealer from a Canadian brand. The shade range is such drawback. Even the shade I got isn’t necessarily what I would classify as fair light but alas it does match my skin tone so I usually just mix it if I want a brightening effect. I like this on those days I don’t want super brightened under eyes and want a nice light – medium coverage.

Me wearing the Revlon Candid Concealer
Revlon Candid Concealer

Revlon candid concealer. I really like this concealer. It is only in the middle of the pack because really this is on the same level for me as the Annabelle. I like the finish of this. It is has a nice satin finish under the eyes and lasts all day.

Me wearing the L'Oreal True Match concealer
L’Oreal True Match Concealer

L’Oreal true match concealer. This concealer has similar vibes to the Maybelline age rewind. It really creates that brightened under eye effect which isn’t always the vibe I’m going for but I find it has very nice coverage. I think if I were to repurchase I would get one shade up to match me a bit more for a less brightened effect.

Me wearing the NYX HD Wand
NYX HD Concealing Wand

NYX HD concealing wand. This concealer was just okay for me. It has a pretty good shade range, but I find its a bit thick on my under eye. I find that by the end of the day this almost balls up instead of staying looking semi fresh until the end of a work day which is something I look for in concealer.

Me wearing the Rimmel Breathable Concealer
Rimmel Lasting 25 Hour Breathable Concealer

Rimmel lasting 25 hour breathable concealer. This isn’t the best… some days it works really well and other days it does not work at all. This concealer is difficult to blend out and it doesn’t wear well throughout the day.

The bottom pack

Left to Right: Elf Beautifully Bare, Makeup Revolution Concealer, Colourpop Concealer
Me wearing the colourpop no filter concealer
Colourpop No Filter Concealer

Colourpop no filter concealer. I know this is in my bottom three but I simply cannot make this work. I feel like this is a polarizing concealer, either people love it or leave it. I like to mix this in with concealers that are a bit of a darker shade if I want that brightening effect but on its own it is too stark for my liking. It has nice coverage but I find that even when I set it – it faded throughout the day.

Me wearing the makeup revolution concealer
Makeup Revolution Concealer

Makeup revolution. This was the same vibe as the Colourpop but a bit more full coverage and a better shade match. This concealer is only at the bottom of the pack because I just don’t enjoy how much this creases throughout the day. This does last better throughout the day than the Colourpop.

Me wearing the Elf beautifully bare concealer
Elf Beautifully Bare

Elf beautifully bare. I really wanted to like this but it just did not work for me. This has a waxy texture, and faded almost right away even when I set it with powder. It also kind of balled up b the end of the day which isn’t my favourite!

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What Happened to My skin After only Using Drugstore Makeup for Month

In the name of science, I decided that for the month of April I would use all drugstore makeup for a month. In doing so I kept all my project pan items the same – such as the body shop foundation which is mid-range as well as my pan that palette, palettes, but other than that I switched out my normal high and low routine, for all drugstore affordable products. I Kept my skincare routine basically the same. I did get two new cleansers and a new moisturizer. I also added a new face oil, but that only made my skin feel better. I wanted to say that normally I switch between the IT Cosmetics CC cream and the Benefit foundation as well as my Body shop foundation and my Andalou Naturals cc cream, with a smattering of the Maybelline BB Cream in there. I know – I keep it wild. My reasoning for this project was mainly for the foundations. I wanted to see what would happen to my skin if I used only drugstore foundations, powders, concealers for a month. Mostly – I was curious about the effects of the wide range of foundations I owned price wise.

My skin before the whole experiment taken on April 1st.
Joe fresh concealer and Burt's Bees Goodness Glows foundation product shot

Day 2: new pimples have popped up. Literally, the day after I began using the Covergirl Outlast Active foundation  I got new spots. This is the thing – I wanted to make a more inexpensive drugstore foundation work which I why I used the CoverGirl and the Rimmel breathable foundation for the first half of the month. But, my skin just did not react well. Which is extremely frustrating because makeup should be accessible and affordable and not give your skin wild reactions. While most young people have great skin and don’t need foundation, I am fully aware that teenagers want to wear foundation and yet the foundations they can afford are clogging their sweet young pores.

Day 3

By day 3 I had sprouted new friends on my chin. Alas, I was still using the CoverGirl and Rimmel foundation. I had bought the ELF BB Cream which I actually quite like and doesn’t irritate my skin so that will be on my rotation for after May. I noticed an improvement after I started using the BB Cream and then just using concealer.

Day 15 – a bit more congested than usual, lots of redness and spots.
Physicians formula butter high lighter, bronzer, blush.

By day 15, halfway through the month my skin was visibly more textured and had small breakouts – bare in mind when I used the Burt’s bees foundation for my skin drastically improved. When I returned to the Maybelline BB cream and  Covergirl foundation my skin then turned slightly red and those small breakouts returned. At this point, I decluttered the Rimmel and Covergirl foundations that I knew were causing this and switched to only using the Maybelline BB Cream, and the Burt’s Bees Foundation.

The Last day of the experiment. A few spots but looking a lot less congested

At the end of the month, you can see that my skin had improved – there are a few uncharacteristic spots around my mouth and on my forehead that I never get. However, this was only because I was gifted the Burt’s Bees foundation that is a clean foundation and I bought the Physicians formula healthy foundation that is $20 CAD which resulted in my skin healing. I also was using my L’Oreal shaping stick foundation that has never irritated my skin and is also $20 CAD. As someone who loves affordable makeup but also loves skincare, it is interesting to see the difference in using more expensive products from the drugstore that give my skin a better reaction than that of the less expensive foundations you can find at the drugstore.

L'Oreal shaping stick and Maybelline Instant age rewind
Joe Fresh single eyeshadow

This experiment really taught me the value of ingredients in foundations. CoverGirl by far had the most ingredients but that doesn’t mean they aren’t bad – it just means my skin might react to those differences but other peoples skin might be totally fine. What I did find was that the drugstore does concealer formula’s very well. I know in theory they should be similar formulas to foundations but I found that the Maybelline Instant Age Rewind and the Joe Fresh illuminating concealer were wonderful.

In the name of science, my conclusion is that my skin prefers higher end base products but can handle the powders at the drugstore which tend to not give my skin a reaction – however, I do use the more expensive drugstore products so that is defiantly a factor.

Look out for the end of May when I post about my high-end makeup every day and see the results of my skin then!

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Earth toned makeup look

I have always been a fan of earth-toned makeup, while this could have been a green look or a blue look I don’t tend to buy lots of colours so I decided in honour of earth day I wanted to create earth-toned look. I want to acknowledge that the beauty industry is a wasteful industry, packaging, advertising, etc. I constantly buy products in packaging and find myself buying before completely using something up. In any case, I didn’t buy any new products for this makeup look, I used what I had and what is more fitting for an earth-toned look than the Milani earthy elements palette.

The eyes

milani earthy elements palette
me wearing the palette and entire makeup look
me closing my eyes showing my lids

First I started with the light brown transition shade in the crease focusing it on the outer corner of my eye. I then built that shade up slightly more. After that I added the orange shade on the outer corner, really blending it into the skin. I then took the fun gold shade and padded it all over the lid. I really like this palette because it is so easy to us and while you can only get a few different looks out of it, it never fails me.

Base Products

Milani Romantic Rose Blush, Maybelline dream fresh bb cream, L'Oreal True Match Mulit use concealer, Annabelle Hydrating illuminating veil, Rimmel Kate Sculpting contour kit

I used the Maybelline dream fresh BB cream in a light layer over the Annabelle hydrating illuminating veil. I then used the L’Oreal true match multi-use concealer I then used my project pan bronzer in the Rimmel contour kit. It’s a nice warm-toned glowy bronzer. I also wanted to use one of the most neutral blushes in my collection and that is the Milani brush in romantic rose. I forgot to photograph the highlighter I used but it was the physician’s formula butter highlighter in the shade pearl.

The lip

Maybelline made for all lipstick in spice for me.


The whole inspiration for this look was the Maybelline made for all lipstick in spice for me. This is a warm toned terracotta lipstick that I think works for any season.

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