Beauty Minimalism as a Beauty Blogger

Beauty minimalism is something I wanted to talk about. I think the definition of minimalism is very personal but is tied with surrounding yourself with things that you genuinely love. The way I want to talk about the idea of minimalism from a beauty standpoint is discussing release fatigue. Basically release fatigue is when you are tired of brands releasing and releasing product (looking at you Colourpop). This is my daily struggle: my content that does well is reviews and hauls, and what else do you review than a new product? However, I battle between wanting maybe one or two products of each makeup category to loving trying and buying new products. I wanted to share some thoughts I have about release fatigue and the over-consumption (me included) of the beauty industry.

According to an article I found on the Allure website- over 3,000 women were surveyed by skinstore and found that women in the united states spend $300,000 on their face over a lifetime. A LIFETIME. I have never counted or added up the value of makeup collection mostly because I could porbably pay a large chunk of my OSAP. When you are not into beauty or skincare to this number is probably terrifying and the amount of makeup I personally own is probably mind boggling – however it is my only hobby that costs me money so I think somehow it balances out! But, to think about numbers like $300,000 shows how much the beauty industry is growing.

I think my biggest gripe with the beauty industry right now is how much companies are releasing. If you take a look at Trendmood’s Instagram you can see photo after photo of new products and new brands – which is great but can be overwhelming. NARS, Colourpop, Morphe are a few of the brands that I’ve noticed have been releasing collection after collection, MAC has always done those limited collections so I don’t get sick of their collections because in my humble opinion I feel like brands have tried to emulate that. I think my main issue is it feels like brands are capitalizing on trends and targeting consumers so they will buy more and feed into capitalism (which again obviously I do this too). However, I think that brands that curate well (like Glossier) do so strategically for marketing purposes. I think Glossier, and Hourglass are a few brands do well with having releases every 3 months or so making it less overwhelming for consumers. When brands like Colourpop (who I will admit don’t compromise quality) release a collection every which way I feel like for the average consumer this can get overwhelming. Even for me, an avid lover of the brand, it can just get overwhelming.

When I say overwhelming I say this for one reason: that someone new to makeup is just going to buy this affordable makeup and then not realize what they actually like. Am I speaking from experience? Yes. Yes, I am. When you first discover the world of beauty YouTube you just want to try everything and that means buying inexpensive products that either don’t work for you or you bought to try because you saw your fave person using or like me you use it once and realize its not your makeup style. Now I’m not saying Colourpop doesn’t make some of my favorite products or in fact doesn’t make products I use on the daily they are merely a good example of a brand that releases collections twice monthly. In fact most of the time I find myself gravitating towards my colourpop items because they are so good – however it is the best example I personally have in my Instagram feed of new releases.

What is the point of this post? I think my point is that I strive to be more intentional with my purchases. At the beginning of 2019 I bought a million drugstore products that didn’t “spark joy” as Marie Kondo would say (still need to read the book and will do so this summer) and then finding myself not gravitating towards drugstore makeup but using my high-end and boutique makeup (like the body shop). I think the other thing for me about trying to not buy makeup is to not buy it as an excuse for “research” for the blog. I built the beginning of this blog on drugstore beauty which I will never not lover but more and more when I picture my “ideal” collection it consists of high-end makeup with some drugstore and boutique brands spackled in there. While I don’t ever see myself losing the drugstore/affordable side of my blog I do think that because the beauty industry has boomed so much I want to start doing quality over quantity as well as treating ALL my purchases with more thought.

I also think that I struggle with the fun of trying new makeup and being creative with only owning what I need. For example, as a blogger, I love finding dupes for holy grail products which then means I am feeding into the mass market to try new things to help my readers find alternatives! Alas, the balancing act continues!

What are your thoughts on beauty minimalism as a beauty blogger?

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Makeup Stash Fridays: Fall Eye Shadow Palettes

I LOVE me a good fall eye shadow palette and I do have my eyes on a few colourpop ones but alas I’m holding off. The reason being I have so many other palettes in my collection that are perfect for the fall season and can carry us into the holiday season. I have rounded up a few palettes I’m bringing in to my rotation for the fall season.

The orange tones

milani earthy elements

milani eyeshadow

no shades names 

naked heat

naked heat swatches

Left-right: Ounce, Chaser, Sauced, Low blow, Lumbre, He Devil, Dirty talk, Scorched, Cayenne, En fuego, Ashes, Ember

I love orange eyeshadow…like a lot. I have a few palettes that are more specifically geared towards the oranges. First is my all time favourite drugstore palette and that is the Milani Earthy Elements palette. The quality in this palette is just amazing. It has every shade you need for a simple look or for a full on fall look. The next one is the Naked Heat Palette. I love this palette really for all seasons but I want to use it a lot for the remainder of the year. There are warm browns, oranges, reds and purples. An all around great palette.

The neutral palette

anastasia soft glam\

DSCF1975

Left to right: Tempera, Dirty Rose, Glistening, Fairy, Orange Soda, Burnt orange, Rose pink, Sienna, Sultry, Bronze, Rustic, Cyprus umber, Mulberry, Noir

I have one palette for this category. This palette is not necessarily the traditional neutral palette you might see but it is one of the most versatile in terms of shades and the ease of use it what makes a neutral palette easy to use. The Anastasia soft glam has a variety of tones including cool purples, dusty pinks, neutral warm browns and a matte black. I put this one in a neutral section because for me I feel like this is a really versatile palette for every season but you can really make this palette very fall and then also create more cool toned rose looks. Every time I use this palette I am floored by the quality of these shadows

The coloured gems

sweet peach

DSCF1964

Left to right: White peach, Nectar, Peaches n cream, Luscious, Cobbler, Georgia, Just peachy, Candied peach, Caramelized, Bless her heart, Bellini, Puree

sweet peach dark shades

Left to right: Tempting, Peach Pit, Summer yum, Charmed I’m Sure, Delectable, Talk Derby to Me 

Coral obsessions

coral swatches

no shade names rip 

NYX perfect filter olive you

nyx swatches

also no shade names rip 

Again, going off of the pumpkin makeup theme we discussed last time. I have three for this one. The Huda Beauty Coral Obsessions really is one of the most versatile monochrome palettes. It has neutral browns and reds as well as peaches all coming together for a seamless fall look. My ride or die the Too Faced Sweet Peach Palette. I love all the shades in the palette and the variety of tones including peaches, warm browns, light bone shades, purples, etc making it a seasonless and an easy palette to use. Lastly, we have the NYX Olive You palette. Tonally this is the perfect fall palette (there I said it okay, I admit it). I love the tones in this palette, the bronze shade, the warm orangey-brown crease shade, the olive shades and the golden shimmer shade. This palette is simple to use but not lacking in shades you need to create a fall look of your choice. I like that it has a variety of colours, but not too much variety that it becomes overwhelming. Perfectly balanced and a beautifully formulated!

What are your favourite fall palettes?

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