Beauty Minimalism as a Beauty Blogger

Beauty minimalism is something I wanted to talk about. I think the definition of minimalism is very personal but is tied with surrounding yourself with things that you genuinely love. The way I want to talk about the idea of minimalism from a beauty standpoint is discussing release fatigue. Basically release fatigue is when you are tired of brands releasing and releasing product (looking at you Colourpop). This is my daily struggle: my content that does well is reviews and hauls, and what else do you review than a new product? However, I battle between wanting maybe one or two products of each makeup category to loving trying and buying new products. I wanted to share some thoughts I have about release fatigue and the over-consumption (me included) of the beauty industry.

According to an article I found on the Allure website- over 3,000 women were surveyed by skinstore and found that women in the united states spend $300,000 on their face over a lifetime. A LIFETIME. I have never counted or added up the value of makeup collection mostly because I could porbably pay a large chunk of my OSAP. When you are not into beauty or skincare to this number is probably terrifying and the amount of makeup I personally own is probably mind boggling – however it is my only hobby that costs me money so I think somehow it balances out! But, to think about numbers like $300,000 shows how much the beauty industry is growing.

I think my biggest gripe with the beauty industry right now is how much companies are releasing. If you take a look at Trendmood’s Instagram you can see photo after photo of new products and new brands – which is great but can be overwhelming. NARS, Colourpop, Morphe are a few of the brands that I’ve noticed have been releasing collection after collection, MAC has always done those limited collections so I don’t get sick of their collections because in my humble opinion I feel like brands have tried to emulate that. I think my main issue is it feels like brands are capitalizing on trends and targeting consumers so they will buy more and feed into capitalism (which again obviously I do this too). However, I think that brands that curate well (like Glossier) do so strategically for marketing purposes. I think what Glossier, and Hourglass are a few brands do well with having releases every 3 months or so making it less overwhelming for consumers. When brands like Colourpop (who I will admit don’t compromise quality) release a collection every which way I feel like for the average consumer this can get overwhelming. Even for me, an avid lover of the brand, it can just get overwhelming.

When I say overwhelming I say this for one reason: that someone new to makeup is just going to buy this affordable makeup and then not realize what they actually like. Am I speaking from experience? Yes. Yes, I am. When you first discover the world of beauty YouTube you just want to try everything and that means buying inexpensive products that either don’t work for you or you bought to try because you saw your fave person using or like me you use it once and realize its not your makeup style. Now I’m not saying Colourpop doesn’t make some of my favorite products or in fact doesn’t make products I use on the daily they are merely a good example of a brand that releases collections twice monthly. In fact most of the time I find myself gravitating towards my colourpop items because they are so good – however it is the best example I personally have in my Instagram feed of new releases.

What is the point of this post? I think my point is that I strive to be more intentional with my purchases. At the beginning of 2019 I bought a million drugstore products that didn’t “spark joy” as Marie Kondo would say (still need to read the book and will do so this summer) and then finding myself not gravitating towards drugstore makeup but using my high-end and boutique makeup (like the body shop). I think the other thing fo me about trying to not buy makeup is to not buy it as an excuse for “research” for the blog. I built the beginning of this blog on drugstore beauty which I will never not lover but more and more when I picture my “ideal” collection it consists of high-end makeup with some drugstore and boutique brands spackled in there. While I don’t ever see myself losing the drugstore/affordable side of my blog I do think that because the beauty industry has boomed so much I want to start doing quality over quantity as well as treating ALL my purchases with more thought.

I also think that I struggle with the fun of trying new makeup and being creative with only owning what I need. For example, as a blogger, I love finding dupes for holy grail products which then means I am feeding into the mass market to try new things to help my readers find alternatives! Alas, the balancing act continues!

What are your thoughts on beauty minimalism as a beauty blogger?

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Products Worth the Splurge

I did a post last year (eek) about products I’m not willing to splurge on. I wanted to do another one about products I am willing to splurge on and why they are worth it. I get it, spending $45 on a blush is wild, it is, but I will say with no shame that I have spent that amount of money on a blush. Now, don’t splurge if you can’t afford it, but for me there is something about wonderful saving for that one item and buying it.


Blush

Two of my favouite blushes are in this (overpriced) palette

I love blush, while I do own mostly drugstore blushes, I love me a good high end blush. My favourite are the Hourglass Ambient lighting blushes and their palettes. These have this light reflecting technology that gives you a glow from within.


Skincare

Caudalie Essence and Summer Fridays Jet Lag Mask

I have a few high end skincare items including items from Caudalie and Summer Fridays and I love them. I splurge on high end skincare with good ingredients because my skin loves it. I know, it’s a bit ridiculous to spend $34 on a cleanser or $50 on an essence, but I don’t know what to tell you my skin enjoys it. It’s not to say I don’t have drugstore skincare favourites like the Neutrogena Hydro Boost Serum or the Cerave hydrating cream and lotion, but I don’t feel bad when I spend money on skincare. The biggest benefit to buying skincare from higher end brands in the formulation of the products and the sourcing of the ingredients. Sometimes less expensive products can have the same ingredients, they are just formulated differently and sometimes diluted to be less effective. However, this doesn’t mean their aren’t great drugstore skincare products

Eyeshadow palettes

There are some great drugstore eyeshadow palettes out there, but I have no problem splurging on a high end palette. I love the Anastasia eyeshadow formula, the Too Faced Sweet Peach palette, and the Urban Decay Naked Heat and Naked 3. The interesting thing about high end eyeshadow palettes is while the drugstore is catching up, I find that anytime I wear a high end palette my eyeshadow actually lasts all day, despite wearing the same eyeshadow primer.

Tinted moisturizers and BB Creams

FAB Tinted Moisturizer and Nudestix Tinted blur stick

Okay, I only own two of these, the First Aid Beauty Tinted Moisturizer and the Nudestix Tinted blur stick, but I would repurchase both. The First Aid Beauty does pull a bit orange so I’m on the hunt for a tint that isn’t orange so I can round them up for you. The Nudestix meets that bill but I want to find a tinted moisturizer that also meets the criteria.

Highlighters

NARS Forte De France, Anastasia Amrezy, Anastasia Nicole Guerriero glow kit, Nudestix nudies

I LOVE highlighters and because I rarely use them up, spending a bit more on a good quality powder doesn’t really bother me. Now, I realize that the drugstore makes amazing highlighters. Trust me, I have some that are among my favourites but I think that for powder highlighters you can get a really beautiful sheen and glossy finish from high end highlighters vs the drugstore where tend to come across as a bit more powdery. My personal favourite formulas are Anastasia, NARS and Nudestix. However, highlighters like the Essence Pure nude and the Annabelle Cream highlighters are wonderful. However, if you want a tried and true, easy to use highlighter I would go for high end.

All of these products are what i personally don’t mind splurging on. I think that it is ridiculous the amount of money products cost. However, despite my issues I take with capitalism and elitism, beauty that costs a lot and feels so nice to use, these items get me every time, congratulations to the marketing people for selling overpriced items so well (not being sarcastic, it’s impressive). What is your favourite splurgy item?

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