Updated Underrated Drugstore Products

Flatlay - clockwise from the left: Burt's Bees Tahitian sunset, Joe Fresh powder lip product, Joe Fresh concealer, Physicians formula butter highlighter, Annabelle Chrome eyeshadow in rose gold, Annabelle bouncy eyeshadow in booty shake.

Last year around this time I did an underrated products at the drugstore post. I outlined some of the products I think need some more love in the community and I stand true to that now. I have actually decided to part with almost all of the items in that post purely because they just weren’t getting the use they deserve in my collection. They are still underrated and I highly recommend them but they are kind of like those jeans I wear sometimes, but not enough to justify owning anymore.  I do think though, that as I have progressed both financially and my makeup style has changed as well as my skin has changed, I do find myself gravitating towards brands that are mid range to high end or the more expensive drugstore brands like Burt’s Bees and Physicians Formula. In any case, by the poll I did on my Instagram you all wanted to see an updated underrated drugstore products

Annabelle chrome eyeshadow and Annabelle bouncy eyeshadow
Annabelle Chrome eyeshadow in rose gold and Annabelle bouncy eyeshadow in booty shake swatches
Rose Gold, Bouncy Eyeshadow Booty Shake

Annabelle has always been one of my favourite underrated and Canadian brands at the drugstore. They have a ton of amazing stuff in their line. Highlighters, blushes, bronzers. I wanted to highlight their eyeshadows. I have their pressed, bouncy, and metallic ones. I photographed their new bouncy eyeshadow and their metallic chrome ones. They are very different in formula. The Chrome eyeshadows have a bit of a stickier (not in a bad way) texture while the bouncy eyeshadows are literally bouncy feeling. Similar to Colourpop super shock shadows but a bit more creamy.

Joe Fresh Concealer
Joe Fresh Concealer swatch on arm

Another Canadian brand, Joe Fresh. The Joe Fresh illuminating concealer was something I decluttered originally… then repurchased and fell in love. I thought it made my under eyes look dry but at the time I bought this I didn’t really know what I was doing with makeup. Now, when I use this I find it blends out beautifully and is rather lighter coverage, but makes you look awake.

Joe Fresh Matte lip stick and Burt's Bees Glossy lipstick
Swatches of Lip products. Joe Fresh powder matte and Burt's bees tahitian sunset

Two lip products. The Burt’s bees glossy lip pencils. The only person I saw use this is Racchhloves, quite a few years ago when I was just getting into the beauty space on youtube. So naturally, I went out and bought three shades. And naturally, I still wear them all the time. They make your lips feel moisturized and have a good variety of colours. I also wanted to throw in the Joe Fresh Power lipstick. This is such a good lip product. It is right on trend with the blotted lips we are seeing everywhere and again, it’s only available in Canada. I really like the shade of this and how easy these are to wear. This does have a matte powdery finish but I don’t find it dries my lip out.

Physicians Formula Butter highlighter
swatch of highlighter


The Physicians Formula butter highlighters. I suppose this line, in general, isn’t underrated but I find this product, in general, had its moment and then went by the wayside. There are definitely a ton of videos on YouTube when you search them, but I just don’t see anyone really using this like they use the Butter Bronzer in the same line. I think that these are some of the nicest satin highlighters out there, drugstore or not. The shade range isn’t as big so I hope they expand it because this highlighter is the perfect highlighter when you want that lit from within glow but can be built up to be brighter.

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