Beauty Minimalism as a Beauty Blogger

Beauty minimalism is something I wanted to talk about. I think the definition of minimalism is very personal but is tied with surrounding yourself with things that you genuinely love. The way I want to talk about the idea of minimalism from a beauty standpoint is discussing release fatigue. Basically release fatigue is when you are tired of brands releasing and releasing product (looking at you Colourpop). This is my daily struggle: my content that does well is reviews and hauls, and what else do you review than a new product? However, I battle between wanting maybe one or two products of each makeup category to loving trying and buying new products. I wanted to share some thoughts I have about release fatigue and the over-consumption (me included) of the beauty industry.

According to an article I found on the Allure website- over 3,000 women were surveyed by skinstore and found that women in the united states spend $300,000 on their face over a lifetime. A LIFETIME. I have never counted or added up the value of makeup collection mostly because I could porbably pay a large chunk of my OSAP. When you are not into beauty or skincare to this number is probably terrifying and the amount of makeup I personally own is probably mind boggling – however it is my only hobby that costs me money so I think somehow it balances out! But, to think about numbers like $300,000 shows how much the beauty industry is growing.

I think my biggest gripe with the beauty industry right now is how much companies are releasing. If you take a look at Trendmood’s Instagram you can see photo after photo of new products and new brands – which is great but can be overwhelming. NARS, Colourpop, Morphe are a few of the brands that I’ve noticed have been releasing collection after collection, MAC has always done those limited collections so I don’t get sick of their collections because in my humble opinion I feel like brands have tried to emulate that. I think my main issue is it feels like brands are capitalizing on trends and targeting consumers so they will buy more and feed into capitalism (which again obviously I do this too). However, I think that brands that curate well (like Glossier) do so strategically for marketing purposes. I think Glossier, and Hourglass are a few brands do well with having releases every 3 months or so making it less overwhelming for consumers. When brands like Colourpop (who I will admit don’t compromise quality) release a collection every which way I feel like for the average consumer this can get overwhelming. Even for me, an avid lover of the brand, it can just get overwhelming.

When I say overwhelming I say this for one reason: that someone new to makeup is just going to buy this affordable makeup and then not realize what they actually like. Am I speaking from experience? Yes. Yes, I am. When you first discover the world of beauty YouTube you just want to try everything and that means buying inexpensive products that either don’t work for you or you bought to try because you saw your fave person using or like me you use it once and realize its not your makeup style. Now I’m not saying Colourpop doesn’t make some of my favorite products or in fact doesn’t make products I use on the daily they are merely a good example of a brand that releases collections twice monthly. In fact most of the time I find myself gravitating towards my colourpop items because they are so good – however it is the best example I personally have in my Instagram feed of new releases.

What is the point of this post? I think my point is that I strive to be more intentional with my purchases. At the beginning of 2019 I bought a million drugstore products that didn’t “spark joy” as Marie Kondo would say (still need to read the book and will do so this summer) and then finding myself not gravitating towards drugstore makeup but using my high-end and boutique makeup (like the body shop). I think the other thing for me about trying to not buy makeup is to not buy it as an excuse for “research” for the blog. I built the beginning of this blog on drugstore beauty which I will never not lover but more and more when I picture my “ideal” collection it consists of high-end makeup with some drugstore and boutique brands spackled in there. While I don’t ever see myself losing the drugstore/affordable side of my blog I do think that because the beauty industry has boomed so much I want to start doing quality over quantity as well as treating ALL my purchases with more thought.

I also think that I struggle with the fun of trying new makeup and being creative with only owning what I need. For example, as a blogger, I love finding dupes for holy grail products which then means I am feeding into the mass market to try new things to help my readers find alternatives! Alas, the balancing act continues!

What are your thoughts on beauty minimalism as a beauty blogger?

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Drugstore Hero Products

From my month of only wearing drugstore makeup I discovered quite a few lovely drugstore products. I wanted to share some drugstore products that are sort of hero products in my collection. This was also in part inspired by Mariah Leonard. Stay tuned this month for a “what happened to my skin when I used high end makeup for a month”.

Joe Fresh powder highlighter. Again, another gem from the Canadian drugstore. This is such a nice subtle highlighter that creates a beautiful glow on the skin. I thought this might be too icy for my liking but it is a nice neutral highlighter for my skintone.

Annabelle Matte bronzer. This is a really nice matte bronzer. It is a spot on dupe for the Anastasia powder bronzer. I love how this warms up the skin without being orange. Definitely a must have if you visit a Canadian drugstore.

Burt’s bees blush in Bare Peach. This is one of the best blushes I own. It is pigmented but fades quickly so I like going ham with it and taking it up on my temples for a more peachy look and it tones itself down by the time you are done the rest of makeup.

L’Oreal Blush in bare honey. Another great neutral blush from the drugstore. This is a lovely warm blush.

Burt’s Bees multi-sticks. These were sent to me by topbox cirlce in exchange for a review. I love these products. Glossy glowy goodness that creates a lovely dewy moment on the cheeks.

L’Oreal stick foundation. This is an awesome full coverage yet lightweight foundation from the drugstore. Again, not really drugstore priced, as its $19 CAD. It blends out easily and does not irritate my skin.

Burt’s Bees goodness glows foundation. This foundation was something that I did not life before – and I still do have a bit of hard time working with it in terms of blending it out and blending it into the skin. However, I found that using this with a good moisturizer and a good hydrating primer it works wonderfully. I also like that it is clean ingredients so I do hope they expand their shade range.

Annabelle hydrating illuminating veil. This is a lovely hydrating primer that I would repurchase. It is pearly without being glittery and creates a lovely dewy base that works well under any foundation.

Joe Fresh concealer. I love this concealer. It is from a Canadian brand and it has light coverage but covers just enough under the eye so you look awake.

Maybelline Age rewind. The Maybelline Age Rewind concealer is perhaps on of the best concealers I’ve ever tried … including the Charlotte Tilbury concealer except I would still repurchase both. The Maybelline Age Rewind concealer is light weight but full coverage and has great lasting power.

Revlon Candid Concealer. This is a lovely medium coverage concealer. This is eons better than the Too Faced Born This Way sculpting concealer (which has grown on me) but nonetheless this is a lot less expensive and is easier to blend out!

Colourpop eyeshadow in cornelious. These supershock shadows are awesome in general. They are easy to wear one wash wonders that are easy on the daily.

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Cheekbone Beauty Brand Review

You know me – I love trying new brands and discovering new brands especially ones with a Canadian background and brands for a cause. When I listened to the breaking beauty podcast with the found of Cheekbone Beauty Jenn Harper, who is an Indigenous woman from Thunder Bay. I was so excited that finally a brand with a great cause. The founder herself strives to educate people on Residential schools and its impact on generations of Indigenous people. The brand supports the  First Nations Child & Family Caring Society (FNCFCS). You need to read about this brand – it is literally makeup that advocates. The founder of this brand is also extremely inspiring! They also have great customer service – when you order she emails you and says thank you for supporting. Their lip kits on the website also donate 100% of the profits go to the First Nations Child & Family Caring Society.

You can buy this brand on cheekbonebeauty.ca. I bought three products: their stardust highlighting palette, their warrior women liquid lipstick and their lip gloss!

Let’s start with their most iconic product: their warrior women liquid lipsticks. These retail for $29 CAD. I got the shade Melina. The cool thing about this lipstick collection is they are named after indigenous activists. This is directly from their website: “Melina was named after an Indigenous Rights advocate from the Lubicon Cree First Nation in Alberta, Canada, Melina Laboucan-Massimo. Melina has been a vocal advocate for Indigenous rights for the past 10 years and is a Climate and Energy Campaigner with Greenpeace Canada. Melina has also produced short documentaries on water issues as well as Indigenous cultural revitalization”.  The liquid lipstick in this collection is a lovely velvet matte formula. I find they are similar to the NYX Soft Matte Lip creams but have better pigment and last longer. I find I can put this lipstick on and it lasts literally all day.

The lipgloss is also a lovely formula.The lipgloss retails for $24CAD. I don’t usually go for a colored lipgloss but the colour sundance spoke to me as I love coral. This is a lovely non-sticky formula that somehow lasts quite awhile.

The Stardust highlighting palette is perhaps one of my favourite products. The highlighter palette retails for $48CAD. The highlighters in this are a bit dark for my skin tone but I find with a light hand and mixing the lightest one with the gold one they give such a nice glow. They aren’t metallic but still gives a lovely sheen and glow to the skin.

The swatches:

Liquid Lipstick in Melina, Lip gloss in Sundance
Swatches of the stardust highlighting palette

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6 by Labour Day Project Pan

I love project pans and wanted to start another (actually I have been using these since May 1) but am just late on posting these items. Usually, the classic labour day project pan is a 7 by labour day but I wanted to do 6 as to not have too many things on my plate. This project will end of September 2 so it is a Spring-Summer project.

Too Faced Sweet Peach

Too Face Sweet Peach

The first item I chose was the Too Faced Sweet Peach palette, particularly the shade luscious and summer yum because I use those shades quite often. This is a lovely palette that I generally use in the spring anyway so I decided to throw it in this project.

NARS Forte De France

NARS highlighter

The second item in this project is one of my favourite highlighters. The NARS highlighter in the shade Forte De France. Quite honestly, I don’t think I will hit pan on this but I do think I have a shot since it does have an existing dip from being in previous projects.

Hourglass blush in incandescent Electra

Hourglass blush open

This is such a lovely blush that it is so easy to wear. It doesn’t have a ton of peach in it but the marbling makes for a nice effect on the skin. I want to see this dip significantly in the next few months.

Anastasia Bronzer in Tawny

Anastasia Beverly Hills Bronzer

This is a lovely matte bronzer and has a nice finish. This does pull red and I like to be light handed with it. I don’t see this hitting pan but I want to use it as much as possible. If you are interested in a full review you can read it here.

The ELF plumping lip gloss in Champagne

Me holding the ELF plumping gloss

I chose this lip gloss because it seemed like one of the easier things to pan. Every time I use it, the product goes down a bit more and the progress is visible.

The Colourpop Supernova Shadow in Running Orbits

Colourpop supernova shadows

I chose this for the project because it also has some progress already. It creates a lovely glittery eye and is super easy to use. I don’t find this creases easily and it makes me look “put together” quickly. I even wear this in a light layer during the day and I love it!

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What Happened to My skin After only Using Drugstore Makeup for Month

In the name of science, I decided that for the month of April I would use all drugstore makeup for a month. In doing so I kept all my project pan items the same – such as the body shop foundation which is mid-range as well as my pan that palette, palettes, but other than that I switched out my normal high and low routine, for all drugstore affordable products. I Kept my skincare routine basically the same. I did get two new cleansers and a new moisturizer. I also added a new face oil, but that only made my skin feel better. I wanted to say that normally I switch between the IT Cosmetics CC cream and the Benefit foundation as well as my Body shop foundation and my Andalou Naturals cc cream, with a smattering of the Maybelline BB Cream in there. I know – I keep it wild. My reasoning for this project was mainly for the foundations. I wanted to see what would happen to my skin if I used only drugstore foundations, powders, concealers for a month. Mostly – I was curious about the effects of the wide range of foundations I owned price wise.

My skin before the whole experiment taken on April 1st.
Joe fresh concealer and Burt's Bees Goodness Glows foundation product shot

Day 2: new pimples have popped up. Literally, the day after I began using the Covergirl Outlast Active foundation  I got new spots. This is the thing – I wanted to make a more inexpensive drugstore foundation work which I why I used the CoverGirl and the Rimmel breathable foundation for the first half of the month. But, my skin just did not react well. Which is extremely frustrating because makeup should be accessible and affordable and not give your skin wild reactions. While most young people have great skin and don’t need foundation, I am fully aware that teenagers want to wear foundation and yet the foundations they can afford are clogging their sweet young pores.

Day 3

By day 3 I had sprouted new friends on my chin. Alas, I was still using the CoverGirl and Rimmel foundation. I had bought the ELF BB Cream which I actually quite like and doesn’t irritate my skin so that will be on my rotation for after May. I noticed an improvement after I started using the BB Cream and then just using concealer.

Day 15 – a bit more congested than usual, lots of redness and spots.
Physicians formula butter high lighter, bronzer, blush.

By day 15, halfway through the month my skin was visibly more textured and had small breakouts – bare in mind when I used the Burt’s bees foundation for my skin drastically improved. When I returned to the Maybelline BB cream and  Covergirl foundation my skin then turned slightly red and those small breakouts returned. At this point, I decluttered the Rimmel and Covergirl foundations that I knew were causing this and switched to only using the Maybelline BB Cream, and the Burt’s Bees Foundation.

The Last day of the experiment. A few spots but looking a lot less congested

At the end of the month, you can see that my skin had improved – there are a few uncharacteristic spots around my mouth and on my forehead that I never get. However, this was only because I was gifted the Burt’s Bees foundation that is a clean foundation and I bought the Physicians formula healthy foundation that is $20 CAD which resulted in my skin healing. I also was using my L’Oreal shaping stick foundation that has never irritated my skin and is also $20 CAD. As someone who loves affordable makeup but also loves skincare, it is interesting to see the difference in using more expensive products from the drugstore that give my skin a better reaction than that of the less expensive foundations you can find at the drugstore.

L'Oreal shaping stick and Maybelline Instant age rewind
Joe Fresh single eyeshadow

This experiment really taught me the value of ingredients in foundations. CoverGirl by far had the most ingredients but that doesn’t mean they aren’t bad – it just means my skin might react to those differences but other peoples skin might be totally fine. What I did find was that the drugstore does concealer formula’s very well. I know in theory they should be similar formulas to foundations but I found that the Maybelline Instant Age Rewind and the Joe Fresh illuminating concealer were wonderful.

In the name of science, my conclusion is that my skin prefers higher end base products but can handle the powders at the drugstore which tend to not give my skin a reaction – however, I do use the more expensive drugstore products so that is defiantly a factor.

Look out for the end of May when I post about my high-end makeup every day and see the results of my skin then!

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Earth toned makeup look

I have always been a fan of earth-toned makeup, while this could have been a green look or a blue look I don’t tend to buy lots of colours so I decided in honour of earth day I wanted to create earth-toned look. I want to acknowledge that the beauty industry is a wasteful industry, packaging, advertising, etc. I constantly buy products in packaging and find myself buying before completely using something up. In any case, I didn’t buy any new products for this makeup look, I used what I had and what is more fitting for an earth-toned look than the Milani earthy elements palette.

The eyes

milani earthy elements palette
me wearing the palette and entire makeup look
me closing my eyes showing my lids

First I started with the light brown transition shade in the crease focusing it on the outer corner of my eye. I then built that shade up slightly more. After that I added the orange shade on the outer corner, really blending it into the skin. I then took the fun gold shade and padded it all over the lid. I really like this palette because it is so easy to us and while you can only get a few different looks out of it, it never fails me.

Base Products

Milani Romantic Rose Blush, Maybelline dream fresh bb cream, L'Oreal True Match Mulit use concealer, Annabelle Hydrating illuminating veil, Rimmel Kate Sculpting contour kit

I used the Maybelline dream fresh BB cream in a light layer over the Annabelle hydrating illuminating veil. I then used the L’Oreal true match multi-use concealer I then used my project pan bronzer in the Rimmel contour kit. It’s a nice warm-toned glowy bronzer. I also wanted to use one of the most neutral blushes in my collection and that is the Milani brush in romantic rose. I forgot to photograph the highlighter I used but it was the physician’s formula butter highlighter in the shade pearl.

The lip

Maybelline made for all lipstick in spice for me.


The whole inspiration for this look was the Maybelline made for all lipstick in spice for me. This is a warm toned terracotta lipstick that I think works for any season.

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Project Pan Roulette Update 3

I am finally slightly on time for this update. I really love panning, it’s so satisfying to hit the pan on an item or get your monies worth out of a product. Rebecca Morgan and
Alexy created this and are such inspirations for shopping your stash. Some of these products have literally no progress and some of them do. There will be a new round starting on April 15th if you want to join! So many amazing creators are doing this project and it’s such a great community to be a part of!

A drugstore product

Intro
Update 1
Update 2
Update 3 ft Buttons

The Physicians Formula Butter Blush. I love this and will always love this. It’s such a buttery (pardon the pun) formula that really glides on the skin. I don’t necessarily think that this shows any progress because these are the never-ending blushes, but I am still enjoying using this.

Something in your favourite shade

update 1
update 2
Update 3 ft Buttons

LOL this has no progress. I want to love this I do – but I cannot blend this out for the life of me. It’s sticky so it’s good for waterline and lower lash line work, but this isn’t something you can slap on the eye and blend out.

A Product You’ve already hit pan on

Intro
Update 1
Update 2
Update 3

I chose the ELF golden bronzer for this. I really enjoy this bronzer for everyday use. It is glowy and light which means I can pile it on and it won’t look overdone. The pan is slightly expanded but not as expanded as I would like. I’m hoping to use this a bit more over the next month.

A collab product

Update 1
Update 2
Update 3

For a collab product, I chose the Colourpop SuperShock shadow in Cornelius. This is such a beautiful shade. It is the epitome of a slap on and go type of shade. I like to fluff this into the crease and take it all over the lid and layer on another sparkly shade on top. This has some great progress, you can tell the dip is getting deeper. While I have no specific goals for this I would like to see pan in the next month!

A product you always buy on sale

Fam. I’m not sure why I keep choosing mascaras to pan because they expire so quickly. I do like this mascara but I think that it is better when it dries out a bit. This is a very wet mascara when you first buy it but I like the effect of it when it dries out. This isn’t my favourite mascara and since I’ve had this for an overly long amount of time I will be decluttering it after this round.

An old favourite

Intro
Update 1
Update 2
Update 3, again ft Buttons

Burt’s Bees Suede Splash. Still going strong folks. I really like this lipstick, it is the perfect darker nude for my lips and is easy to reapply throughout the day. The progress is once again, slow and steady. I don’t know if I will finish this but I see myself using this past this project as it is something that I used almost everyday. Possibly by the end of the year this will be finished!

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12 Days of Blogging Day 5: Amrezy Highlighter Review

I missed out on this highlighter the first time it came around. So when I heard it was dropping for a second time I couldn’t resist ordering it. When it came in the mail it was all the glory I thought it would be. I don’t personal follow Amrezy on Instagram but from the description on Sephora she is an Instagram beauty sensation, I personally bought this highlighter purely on how pretty it is and how universal it is.

On Sephora this is described as a light brilliant gold and is supposed to be that second skin finish for a natural glow. The colour of this is accurate – it is a light brilliant gold. Comparing this to other highlighters in my collection, nothing is the same. I compared it to my NARS, Maybelline, ELF pressed highlighter and a few other ones – nothing compares to this shade of gold. It is hard to describe – while it is a light gold it also has some undertones of champagne so it doesn’t look like a gold strip on my cheekbone. The packaging is great, it has the nice snap closure so it stays secure and is sprinkled shiny bronze gold stars on the packaging. Yes, this shows fingerprints but not as much as other Anastasia packaging like their palettes.

The formula: This is a beautiful, buttery formula that gives a glossy finish on the skin. It isn’t a metallic highlighter but it’s a soft, yet tightly packed powder that can be used wet or dry. This also would work for a variety of skin tones and mature skin. Due to it’s non metallic nature, this works for anyone who has texture. NOW will this somewhat emphasize texture – of course all powder highlighters will but let’s face it, we all have texture.

The swatch: this swatched beautifully, it can be blended into the skin to give a “I’m just a bit dewy” finish but can be built up to be poppin’ like the Becca Champagne pop highlighter. What I like about this when I wear is you can’t really see it unless you turn your head into the light, making it the perfect work highlighter or alternatively a highlighter for going out for a night on the town. In low light this looks sublime.

Overall rating: 5/5 stars. YES. I love this. This highlighter adds value to my collection and is different (at least to me) from anything else I own. I also think this would be a great starter highlighter – especially because it is $36 CAD which is an amazing price for a highlighter considering some stuff in the Canadian drugstore is upwards of $38 (looking at you Pixi).

Have you tried this highlighter yet? If so, what are your thoughts?!


12 Days of Blogging Day 3: My Favourite Red Lipsticks

I love red lipstick. Unfortunately, because of my allergies I find myself not wearing if very often. BUT during the holiday season I tend to wear it a bit more often than usual and I wanted to outline a few of my favourite red lipsticks I have in my collection.

The warm red

Covergirl Succulent Cherry

Covergirl Succulent Cherry, it’s a nice warm red with a hint of orange. It’s a more low maintenance red with a slightly shiny finish. I like this lipstick because it doesn’t overpower you and can be worn in an office environment. I wouldn’t wear this for Christmas dinner due to it’s creamy nature, but for a day red or a Christmas party red this is a go to for me (lol not that I attend any Christmas parties).

The blue red

Wet n wild Spotlight Red 

The Wet n wild lipstick in Spotlight red has survived quite a few of my declutters. This lipstick is super affordable and gives intense colour payoff. This is also a long lasting lipstick so I feel safe to wear this when I’m eating, drinking etc without worrying about it. Bonus it makes your teeth look nice and white.

The bright red

Bite Beauty Cayenne is described as a bright red. I love this lipstick. I really like bite beauty lipsticks, if I had to pick this formula and the Burt’s Bees formula are my all time favourite lipstick formulas. This has a beautiful opaque finish in one swipe. It instantly brightens up any look and I absolutely loves the smell of it.

Bite Beauty Cayenne

The low maintenance red

Burt’s Bees Scarlet Soaked

Burt’s Bees Scarlet Soaked is possibly one of my most favourite reds. I find that it is the most low maintenance red you could have. You can blend it out to be a nice stain or have it to it’s full opacity. It is also easily fixable if it fades you can just press your lips together and it goes back to normal.

The liquid lip

Stila Beso

The Stila Liquid lipsticks are a great liquid lip formula, the only one that I really own. The shade beso is such an amazing true red and isn’t too matte. It fades beautiful into a stain like finish after you have eaten and drank anything. This is the only liquid lipstick other than the NYX soft matte lip creams that I have kept in my collection.

What is your favourite red lipstick? 


12 Pans of Christmas

I’m SO EXCITED to start the 12 pans of Christmas. I also wanted to announce that instead of doing blogmas I think I’m going to a 12 days of blogging or something just to make it easier on myself so I can balance all the adult things in my life.  Stay tuned for later in December.

I’m really excited to start this project since my 13 by Halloween was so successful I am really excited to start this project. I have selected 12 items and this project will end on Dec 31. This project is a shortie but goodie.

Foundations and Concealers

I wanted to chose a few foundations that I have and that are a bit older in my collection to attempt to use up for this project. First is the Gosh Foundation Drops. I do really like these and I think that I can use a lot of them up. I don’t wear foundation to work as its long shifts but otherwise on my days off I will be either wearing this on its own or mixing it. I also wanted to utilize the Andalous Naturals CC cream sheer tint because I am very close to using this up and since it’s so sheer it’s great for work and otherwise. Okay so controversial – and you all know my feelings on this concealer, but I want to try to use the Too Faced Scuplting concealer because it is so light and brightening I think it might work well for my winter skin. I also wanted to throw in another concealer that is a bit “older” in my collection (I got it in July but you know I love it and want to use it) is the Collection Lasting Perfection concealer.

The Eye Products

I want to use my Bite Beauty MultiStick in Brioche. I really like this on the eye and mixed in with a lip gloss and on the cheeks when applied with fingers and sheered out. For an eye shadow palette the Naked Heat. I really do love this palette and it’s really a classic warm toned palette that can work for several holiday looks.

Did I select too many highlighters? Yes I did.

I LOVE the Nars forte de France Highlighter so I thought I would throw it in this project. You might notice all of these highlighters are in my makeup stash Fridays posts but I thought in an effort to use up things in my collection I’d put them in this project. I also chose the Physicians Formula Butter Highlighter in Pearl. This is a beautiful icy highlighter that has a stain finish. The third highlighter I want to use is my Nudestix illuminaughty Highlighter. I really like this for just an everyday easy glossy highlighter. As for goals, I know I realistically won’t hit pan, but I want to just make a dent in these items. 

The Face palette and Random wet n wild product.

I feel like I always have some sort of wet n wild product in my projects. I want to use the Wet n Wild Contour stick in Oaks on You. I actually really like this product I just rarely stray from my powder products and from my Nudestix Cream bronzer. I also wanted to throw in the Hourglass Ambient lighting palette in surreal light. I use this all the time. It’s so easy for work, everyday and can be built up to glowy goodness. I also wanted to throw in a red lipstick because it is the holiday season after all. I love the Burt’s Bees Lipstick formula and equally love the shade Scarlet Soaked. It\s a low maintenance red that is good for every day but can be built up to full opacity for holiday gatherings etc.

Are you planning on panning anything for the holiday season? 

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